Case study · Joinery · Huddersfield
Rory was relying on Instagram and MyBuilder for work. I designed, wrote and built him a website of his own, so customers could see his work, read his reviews and ask for a quote in one place. Two weeks after launch, a new customer asked for a quote through it.
“Really easy to deal with, kept me updated and changed anything I wanted along the way.”
The starting point
Before, the only place to see Rory’s work was Instagram. Recommendations and MyBuilder brought people to him, but there was nowhere to send them if they wanted to see his joinery properly or ask for a quote.
What the site needed to do
Wardrobes, media walls and staircases are bought on how they look. His best jobs needed to be easy to find and big enough to judge, not buried in a feed.
Bespoke wardrobes and storage first, with everything else he does still listed, so the right enquiries come in.
One clear place to get in touch, with the questions he needs answered before he replies.
What I built
Each section answers something a customer wants to know before they get in touch. These are screenshots of the live site.
Customers ask “Do you do what I need?”
Joinery covers everything from hanging a door to building a staircase. The services section lets a customer tell in seconds whether Rory does their kind of job.
What I built
Customers ask “How good is your work?”
Joinery sells on the finish, and the detail is hard to judge on a small feed. The gallery puts Rory’s own project photos in one place.
What I built
Customers ask “Can I trust you in my home?”
Bespoke work is a big spend, with someone in the house for days. What past customers say does more than anything Rory could say about himself.
What I built
Customers ask “Do you cover my area?”
People search for the job and the town. The site says plainly where Rory is based and where he works, for customers and for Google.
What I built
Customers ask “How do I get a quote?”
Someone planning a wardrobe usually just wants to know whether Rory can help. The fewer steps between them and him, the fewer enquiries slip away.
What I built
Client result · Elite Interior, joiner, Huddersfield
Rory’s message when the first new enquiry came in through his site: a homeowner asking for a quote for a fitted wardrobe and internal doors.
Screenshots: Rory messaging “Website had worked already!” on Instagram, and the WhatsApp enquiry from a new customer asking for a quote for a fitted wardrobe and internal doors.
The finished site
Have a look for yourself. It works the same on a phone as it does on a laptop.
Designed, written and built by me for Rory’s joinery business. It went live 4 days after our first call.
Visit their site“I didn’t really know what I wanted at first, but he came up with the design and sorted everything for me… I’d definitely recommend him.”
Are you a joiner? See what I’d build for your joinery business, or look at more of my work.
Speed guarantee
Every site launches scoring 90 or more on mobile and desktop, or I keep working on it until it does.
Test it yourself
Who builds it
I’ve worked in general building for over eight years. I know what it’s like to be on site all day, then quote jobs, answer customers and keep the business going around the actual work, with most of it coming from recommendations.
Rory dealt with me from the first call to launch day, and that’s how every site works. No sales team and no handover. I write the words, pick the photos and build it, and you see your site before you pay.
How it works
You don’t need to become a web designer or a copywriter. A short call and some photos of your work, and I handle the writing, design and technical side.
A short call about what you do, the jobs you want more of, the areas you cover and the work you’re proudest of.
I write the copy around those jobs, pick your best photos and build the site in your branding. You don’t have to write a word.
You check it and ask for any changes. Once you’ve approved it, you pay and it goes live.
If you don’t approve it, you don’t pay.
Contact
Tell me a bit about your business, the work you want more of and what you’d like from a website. I’ll reply within 24 hours to arrange a quick call. I’m on site most days, so WhatsApp is often quickest.
If it’s not right, you don’t pay. That’s how sure I am.
