Built by a builder · UK-wide
Most people have no idea whether they want laminate, vinyl or real wood, only that the showroom confused them. I’ll build you a site that compares the floors honestly, shows your fitting and makes booking a free measure the easy next step. You only pay when you’re happy with it.
Based in West Yorkshire · Reply within 24 hours
“Really easy to deal with, kept me updated and changed anything I wanted along the way.”
Why a website?
A lot of flooring work still comes through the big retailers and word of mouth, and that’s no bad thing. But homeowners who want an independent fitter will look you up and compare a few first, and most of them are confused about what to choose.
Three reasons it’s worth having one
Carpet, vinyl, laminate and wood, with honest prices and what each is good for. The fitter who explains it plainly is the one they trust to fit it.
Levelling, screwing down boards and trimming doors are why your floors stay flat and quiet. A site gives you room to say so, so you’re not just compared on price per metre.
Open-plan ground floors, hall-stairs-and-landing and whole-house jobs up front, so you’re booked for the big ones.
What I’d build for you
Built around the jobs you want more of, with your finished rooms front and centre. The screenshots are from Aire Valley Flooring, an example design I’ve built for a flooring fitter.
They ask “Which floor should I get?”
People search for the floor, like LVT, herringbone or stair carpet. They want to see straight away whether you fit it, what it’s like to live with and how long it lasts.
What you get
Jobs your site could lead with
They ask “What suits my room?”
Most people don’t know what to put in a kitchen or on stairs. A few quick questions about the room and what matters, answered with two suggestions and a reason, gets them from “not sure” to “come and measure”.
What you get
They ask “Have you done a room like mine?”
Someone wanting stair carpet wants to see stairs, not twenty living rooms. Letting people filter your work by room gets them to the jobs like theirs quickly, and a short section about who you are turns a measure into a booking.
What you get
They ask “Do you cover my area?”
People search for the job and the town, like “carpet fitter Bingley” or “LVT flooring Bradford”. Your site has to say clearly what you do and where before Google can match you to those searches.
What you get
They ask “Can you come and measure?”
Flooring is priced on the room, the floor and what’s down now. A form that asks which room, what they’re thinking of and what’s there, plus a WhatsApp button for a photo, gets you a booking you can turn up to prepared.
What you get
Speed guarantee
Every site launches scoring 90 or more on mobile and desktop, or I keep working on it until it does.
Test it yourself
Example design
An example design that shows how a flooring fitter’s site would work, alongside feedback from a real client.
A design I built to show what a flooring fitter’s site should do. It compares four floors honestly, lets people see each floor in a room, suggests two floors for their room, and introduces the fitters.
View the full design“I didn’t really know what I wanted at first, but he came up with the design and sorted everything for me… I’d definitely recommend him.”
Tile as well? Have a look at Niddvale Tiling, an example tiler design.
Client result · Elite Interior, joiner, Huddersfield
Rory’s message when the first new enquiry came in from his site.
Screenshots: Rory messaging “Website had worked already!” on Instagram, and the WhatsApp enquiry from a new customer asking for a quote for a fitted wardrobe and internal doors.
Who builds it
I’ve worked in general building for over eight years. I know what it’s like to be on site all day, then quote jobs, answer customers and keep the business going around the actual work, with most of it coming from recommendations.
I’m not a flooring fitter, so the details come from you. My job is to put your best rooms, prices and reviews up front and make booking a measure the easy next step. You deal with me throughout, not a sales team.
Video review · MIRUS, Halifax
A stress-free build, kept in the loop, and a site that works perfectly on mobile.
A personal trainer’s site, built before STONEXA under my previous business. Visit his site
How it works
You don’t need to become a web designer or a copywriter. A short call and some photos of your work, and I handle the writing, design and technical side.
A short call about what you fit, the jobs you want more of (whole ground floors and stairs rather than single bedrooms, say), your prices and the areas you cover.
I write the copy around those jobs, pick your best photos, close-ups included, and build the site around them. You don’t have to write a word.
You check it and ask for any changes. Once you’ve approved it, you pay and it goes live.
If you don’t approve it, you don’t pay.
Pricing
Three packages, depending on how much you want to show. One price, paid once you’ve seen your site and you’re happy with it.
£295
One-page website
Your rooms, floors, areas and contact details on one page. Suits fitters who mostly work from recommendations
Ready in about 1 week
Choose StarterRecommended
£495
Up to 5 pages
A page for each main floor, like carpets, LVT or wood, plus more room for your work
Ready in about 2 weeks
Choose Trade£795
Up to 10 pages
More services, detailed project write-ups and pages for the towns you cover
Ready in 2 to 3 weeks
Choose ProEvery package includes custom design, copy written for you, your own domain, 12 months’ hosting and local search setup. New site or redesign, you see it before you pay.
After the first year, hosting is £19 a month. It’s rolling, so you can cancel anytime.
Move the sliders to your own numbers. This works out turnover, what customers pay you, not profit.
Extra turnover
a year
A Trade website is £495, paid once you’re happy with it. One or two jobs could cover it.
An illustration using your figures. It isn’t profit, and it isn’t a promise of extra work.
FAQ
Keep it coming. A recommendation gets your name passed on, and your site is what backs it up when someone checks you out before letting you measure their house. It’s also the one place with no other fitters suggested next to you. Why word of mouth and a website work together.
No. I build your site first, you look it over and ask for any changes. You only pay once you’re happy with it. If it’s still not right for you, you walk away owing nothing.
No. Phone photos are fine, as long as the light is good and the room is tidy. Take a wide shot from the doorway and a close-up of a threshold, a mitre or a stair nosing on every job. Send me what you’ve got and I’ll prepare them for the site. How to take better photos of your work.
Yes. A floor finder asks which room, what matters most and roughly how big, then suggests two floors with a photo and a reason. The answer goes straight into your booking form, so the measure is half done before you arrive.
Yes. I’ll build the site around your logo and colours. If you don’t have a logo, the site can use your business name in a clean, simple style.
I build it with local SEO foundations in place. The page title, headings and copy name the floors you fit and the towns you cover, so search engines can match you to searches like “carpet fitter Bingley” or “LVT flooring Bradford”. That way Google knows what you do and where, and the page is quick to load on a phone. It gives you solid foundations, but no web designer can guarantee a particular position in Google. What else helps you show up locally.
Yes, if you want to. “From” prices put off people with the wrong budget and reassure the right ones. The example design leaves them off and lets the honest comparison and the finished rooms do the talking, but it’s your call, and either way the fixed price per room comes after you’ve measured.
Yes. Keep the shop work, and use your site for the people who want an independent fitter or have already bought their floor. It shows them your standard, and gives you somewhere to send customers who want to book you direct.
No. We have a short call about your business and the work you want more of, you send me some photos, and I write and build the rest.
A one-page site is usually ready in about a week, a Trade site in about two weeks and a Pro site in two to three weeks. I’ll give you a date on our first call.
Yes. Send me photos of a new job, or the change you want, and I’ll update it for you. Content updates are £30 an hour, and most new-job updates are quick. New sections or design changes are quoted separately.
Yes, it’s yours once you’ve paid for it, with no lock-in. Hosting and support are included for the first 12 months. After that it’s £19 a month, rolling, so you can cancel anytime. If you do, I’ll send you the files and transfer your domain so you can host it wherever you like.
Contact
Tell me a bit about your flooring business, the jobs you want more of and what you’d like from a website. I’ll reply within 24 hours to arrange a quick call. I’m on site most days, so WhatsApp is often quickest.
If it’s not right, you don’t pay. That’s how sure I am.
