Built by a builder · UK-wide
Most people can’t see their own roof, so they judge you on what they find online. I’ll build you a site that shows your work, explains your guarantees and makes reporting a leak easy. You only pay when you’re happy with it.
Based in West Yorkshire · Reply within 24 hours
“Really easy to deal with, kept me updated and changed anything I wanted along the way.”
Why a website?
Most roofing work still comes from recommendations and people who spot you on a neighbour’s roof, and that’s no bad thing. But a new roof is a big bill, and most homeowners can’t check the work themselves, so they look you up first.
Three reasons it’s worth having one
Homeowners rarely get up on their own roof. Photos of finished roofs, close-ups of leadwork and before-and-after shots show them the standard you work to.
Homeowners are wary of roofers who knock on doors. A proper site with your details, insurance and guarantees shows you’re an established business.
Full reroofs, flat roofs and leadwork up front, so you’re not just the emergency repair number.
What I’d build for you
Built around the roofing work you want more of, with your guarantees front and centre. The screenshots are from Pennine Roofing, an example design I’ve built for a roofer.
They ask “Do you do the job I need?”
“Roofer” covers everything from a slipped tile to a full reroof. Homeowners want to know quickly whether you take on their job, and whether you do pitched roofs, flat roofs or both.
What you get
Jobs your site could lead with
They ask “Have you done a roof like mine?”
A roof is hard to judge from the ground. Before-and-after photos, close-ups of leadwork and a line about each job show homeowners exactly what you did and how long it took.
What you get
They ask “Can I trust you up on my roof?”
Homeowners have heard the horror stories about roofers. Reviews, insurance, written quotes and proper guarantees are what set you apart.
What you get
They ask “Do you cover my area?”
People search for the job and the town, like “roofer Halifax” or “flat roof repair Leeds”. Your site has to say clearly what you do and where before Google can match you to those searches.
What you get
They ask “How quickly can you look at my leak?”
When water’s coming through the ceiling, people want someone fast. The fewer steps between them and you, the fewer enquiries slip away.
What you get
Speed guarantee
Every site launches scoring 90 or more on mobile and desktop, or I keep working on it until it does.
Test it yourself
Example design
An example design that shows how a roofer’s site would work, alongside feedback from a real client.
A design I built to show what a roofer’s site should do. It leads with repairs and reroofs, shows recent roofs with the problem and the fix, and the quote form asks what’s wrong and how urgent it is.
View the full design“I didn’t really know what I wanted at first, but he came up with the design and sorted everything for me… I’d definitely recommend him.”
Client result · Elite Interior, joiner, Huddersfield
Rory’s message when the first new enquiry came in from his site.
Screenshots: Rory messaging “Website had worked already!” on Instagram, and the WhatsApp enquiry from a new customer asking for a quote for a fitted wardrobe and internal doors.
Who builds it
I’ve worked in general building for over eight years. I know what it’s like to be on site all day, then quote jobs, answer customers and keep the business going around the actual work, with most of it coming from recommendations.
I’m not a roofer, so the details come from you. My job is to put your best roofs, guarantees and reviews up front and make ringing you the easy next step. You deal with me throughout, not a sales team.
Video review · MIRUS, Halifax
A stress-free build, kept in the loop, and a site that works perfectly on mobile.
A personal trainer’s site, built before STONEXA under my previous business. Visit his site
How it works
You don’t need to become a web designer or a copywriter. A short call and some photos of your work, and I handle the writing, design and technical side.
A short call about what you do, the work you want more of (reroofs rather than small repairs, say), the areas you cover and the guarantees you offer.
I write the copy around that work, pick your best roof photos and build the site around them. You don’t have to write a word.
You check it and ask for any changes. Once you’ve approved it, you pay and it goes live.
If you don’t approve it, you don’t pay.
Pricing
Three packages, depending on how much you want to show. One price, paid once you’ve seen your site and you’re happy with it.
£295
One-page website
Your roofs, services, areas and contact details on one page. Suits roofers who mostly work from recommendations
Ready in about 1 week
Choose StarterRecommended
£495
Up to 5 pages
A page for each main service, like reroofs, flat roofs or chimneys, plus more room for projects
Ready in about 2 weeks
Choose Trade£795
Up to 10 pages
More services, detailed project write-ups and pages for the towns you cover
Ready in 2 to 3 weeks
Choose ProEvery package includes custom design, copy written for you, your own domain, 12 months’ hosting and local search setup. New site or redesign, you see it before you pay.
After the first year, hosting is £19 a month. It’s rolling, so you can cancel anytime.
Move the sliders to your own numbers. This works out turnover, what customers pay you, not profit.
Extra turnover
a year
A Trade website is £495, paid once you’re happy with it. One or two jobs could cover it.
An illustration using your figures. It isn’t profit, and it isn’t a promise of extra work.
FAQ
Keep it coming. A recommendation gets your name passed on, and your site is what backs it up when someone checks you out before trusting you with their roof. It’s also the one place with no other roofers suggested next to you. Why word of mouth and a website work together.
No. I build your site first, you look it over and ask for any changes. You only pay once you’re happy with it. If it’s still not right for you, you walk away owing nothing.
No. Phone photos are fine, and before-and-after shots work especially well. A close-up of new leadwork or a neat ridge shows the standard of your work. Send me what you’ve got, and I’ll pick the best and prepare them for the site. I can also tell you which roofs are worth photographing, and you can send more to add later. How to take better photos of your work.
Yes. WhatsApp is one tap away on every page, so people can send a photo of the leak or damage, and you can tell a quick repair from a bigger job before you get the ladder out.
Yes. I’ll build the site around your logo and colours. If you don’t have a logo, the site can use your business name in a clean, simple style.
I build it with local SEO foundations in place. The page title, headings and copy name the roofing work you do and the towns you cover, so search engines can match you to searches like “roofer Halifax” or “flat roof repair Huddersfield”. That way Google knows what you do and where, and the page is quick to load on a phone. It gives you solid foundations, but no web designer can guarantee a particular position in Google. What else helps you show up locally.
Yes. Reroofs, flat roofs and leadwork each get their own page, so the bigger, better-paid work is front and centre instead of hidden behind a list of small repairs.
Yes. Your insurance, the guarantees you give on new roofs and any memberships, like NFRC or TrustMark, can sit near the top where people look. I only show credentials and logos you actually hold.
Yes. Plenty of roofers do both. Your site can lead with the work you want more of and still make it clear you take on repairs, so you don’t lose the jobs that keep the diary full.
No. We have a short call about your business and the work you want more of, you send me some photos, and I write and build the rest.
A one-page site is usually ready in about a week, a Trade site in about two weeks and a Pro site in two to three weeks. I’ll give you a date on our first call.
Yes. Send me photos of a new job, or the change you want, and I’ll update it for you. Content updates are £30 an hour, and most new-job updates are quick. New sections or design changes are quoted separately.
Yes, it’s yours once you’ve paid for it, with no lock-in. Hosting and support are included for the first 12 months. After that it’s £19 a month, rolling, so you can cancel anytime. If you do, I’ll send you the files and transfer your domain so you can host it wherever you like.
Contact
Tell me a bit about your roofing business, the work you want more of and what you’d like from a website. I’ll reply within 24 hours to arrange a quick call. I’m on site most days, so WhatsApp is often quickest.
If it’s not right, you don’t pay. That’s how sure I am.
