Website guides for tradespeople

All guides

• Cost

  How much does a website cost for a tradesperson?

  What each route costs over two years, what you should get for the money, and what to ask before you pay anyone.

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• Word of mouth

  Do you need a website if your work comes from word of mouth?

  What happens between someone hearing your name and picking up the phone, and where a website fits in.

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• Checklist

  What to put on a trade website: a simple checklist

  The five questions customers ask before they ring a trade they don’t know, and what to put on your site to answer each one.

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• Google

  Google Business Profile or a website: which do you need?

  What your free Google listing does, what it can’t do, and how it works with a website to win you the job.

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• Reviews

  How to get more Google reviews as a tradesperson

  When to ask, the message to send, what Google doesn’t allow, and how to reply to a bad one.

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• Getting found

  How to show up on Google when people search for your trade

  How Google picks the local trades it shows, and the things that genuinely help, in the order I’d do them.

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• Photos

  How to take better photos of your work on your phone

  Light, angles, before-and-afters and the detail shots that win jobs, plus how to send them without losing quality.

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• Fixing a site

  Website not bringing in work? What to check first

  Ten things to check, in order, when your site gets visits but not calls, or no visits at all.

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