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Case study · Kitchens, bathrooms & joinery · Glasgow

PNG Joinery: a website built to grow on.

Péter and Thomas, a father and son joinery team in Glasgow, were busy on word of mouth and wanted bigger kitchen and bathroom jobs. Six pages, nearly 80 real jobs, live within two weeks of our first call.

Get a site like this Visit pngjoinery.co.uk
  • 2 weeksFirst call to live
  • 6 pagesOne of them free
  • 79Real jobs in the gallery
PNG Joinery’s website on a phone, showing the headline “Kitchen fitting, bathrooms & joinery in Glasgow”
5.0 on Google

“Just a few days after, he sent me a sample through and we were amazed!”

Péter · PNG Joinery, Glasgow

The starting point

Busy on word of mouth, but nothing that was theirs.

PNG Joinery had Instagram, Facebook, a Google profile and a few directory listings, but nowhere to send people who wanted to see the full range of their work. Péter messaged me on Instagram after seeing some of my posts. A couple of days later we had a call about the business and what he had in mind, I sent him a plan, and once he’d confirmed it I got to work.

What the site needed to do

  1. Lead with the bigger jobs

    They fit kitchens and bathrooms and do internal and external joinery, but wanted a slight priority on the bigger projects. So kitchens and bathrooms come first on every page.

  2. Show the scale of the work

    Péter sent over 500 photos from around 100 jobs. Sorting them, picking the best and getting almost all of them on the site took longer than anything else, and it’s what makes the site theirs.

  3. Keep every enquiry on WhatsApp

    That’s how they wanted to be contacted, so there’s no email and no phone number to ring. The quote form writes the message for the customer and opens it in WhatsApp.

What I built

Five questions the site answers

Each section answers something a customer wants to know before they get in touch. These are screenshots of the live site.

  1. Customers ask “Do you do what I need?”

    Five services, each with its own page

    Kitchens, bathrooms, mobility bathrooms, internal and external joinery. A customer can tell in seconds whether PNG do their kind of job, and the page for each one goes into what’s included.

    What I built

    • Kitchen and bathroom fitting first, as the work they want more of
    • A separate page for each service, so Google can match them to searches like “kitchen fitter Glasgow”
    • A sixth page for mobility bathrooms, added free. They had so much experience and so many photos of them, and it’s a niche search worth owning
    The services section of PNG Joinery’s website: kitchen fitting, bathroom fitting, mobility bathrooms, internal joinery and external joinery, each with a real photo and a line on what’s included
    Five services, each with a real photo and its own page

  2. Customers ask “How good is your work?”

    A gallery of real jobs you can filter

    Joinery sells on the finish. The home page gallery holds nearly 80 real jobs, and a customer can filter to kitchens, bathrooms, internal or external and see work like theirs.

    What I built

    • Nearly 80 real jobs on the home page alone, filtered by service
    • Each service page has its own gallery, plus a before-and-after you can drag
    • Every photo opens larger, with the other angles of the same job behind it
    PNG Joinery’s project gallery: real photos of kitchens, bathrooms, a loft conversion, decking and bespoke units, with filters for each service
    Nearly 80 real jobs, filtered by service. Each one opens larger

  3. Customers ask “Can I trust you in my home?”

    All 20 Google reviews, on the site

    Péter was clear he wanted his reviews on there. A kitchen or bathroom means strangers in the house for a week or more, and what past customers say does more than anything he could say himself.

    What I built

    • All 20 five-star Google reviews on the home page
    • Each service page shows only the reviews about that kind of job
    • A link through to the full reviews on Google
    PNG Joinery’s Google reviews section: a 5.0 rating from 20 reviews, with reviews about a bathroom renovation, fencing and decking, panelling and a full flat refit
    The 5.0 rating and all 20 reviews, on the home page

  4. Customers ask “Do you cover my area?”

    Based in Airdrie, covering Glasgow

    People search for the job and the town. The site says plainly where they’re based and where they work, with a map so customers can see at a glance whether they’re covered.

    What I built

    • Based in Airdrie, covering Glasgow and the towns around it
    • A map with the towns on it, and the names written into the page for Google
    • Opening hours in the top bar, so nobody expects a reply at the wrong time
    PNG Joinery’s areas section: based in Airdrie and covering Glasgow and the surrounding towns, with a map
    Where they’re based and where they cover, with a map

  5. Customers ask “How do I get a quote?”

    A quote form that opens in WhatsApp

    Péter wanted WhatsApp as the only way to get in touch. So the form asks for the area, the type of project, a start date and a few details, then writes it all into a WhatsApp message for the customer to send.

    What I built

    • Nothing is sent until the customer presses send in WhatsApp
    • They can add photos of the room before they send it
    • A WhatsApp button on every page for anyone who’d rather just message
    PNG Joinery’s contact section: a form asking for name, area, type of project, start date and details, which opens as a WhatsApp message
    The form writes the WhatsApp message for the customer

Client result · Elite Interior, joiner, Huddersfield

Website has worked already!”

Rory’s message when the first new enquiry came in through his Elite Interior site: a homeowner asking for a quote for a fitted wardrobe and internal doors. PNG Joinery have only just launched, so their first enquiry will go here when it comes.

  1. Day 1Started
  2. Day 4Site live
  3. 2 weeksEnquiry
Get a site like this

The finished site

Live at pngjoinery.co.uk

Have a look for yourself. Six pages, and it works the same on a phone as it does on a laptop.

PNG Joinery’s website shown on a laptop and a phone: Kitchen fitting, bathrooms and joinery in Glasgow

Client · Kitchens, bathrooms & joinery · Glasgow

PNG Joinery

Designed, written and built by me for Péter and Thomas. I bought and set up the domain in the business’s name, so it’s their property. After the first call, all Péter had to do was send photos and tell me what he thought as it came together.

Visit their site

From the client

5.0 on Google

“I didn’t know what I was looking for at first, but after one phone call he explained my vision… After a few more changes my website was live within 2 weeks… He is very approachable and flexible to make any changes so that I was 100% happy with the finished site.”

Péter · PNG Joinery, Glasgow

In the same line of work? See what I’d build for joiners, kitchen fitters or bathroom fitters, or look at more of my work.

Speed guarantee

90+ on Google PageSpeed. Guaranteed.

Every site launches scoring 90 or more on mobile and desktop, or I keep working on it until it does.

Test it yourself
Lighthouse scores for pngjoinery.co.uk: performance 100, accessibility 100, best practices 100, SEO 100
PNG Joinery’s live site: 100 · 100 · 100 · 100
Josh, founder of STONEXA
JoshFounder, STONEXA

Who builds it

Built by someone who knows the trades

I’ve worked in general building for over eight years. I know what it’s like to be on site all day, then quote jobs, answer customers and keep the business going around the actual work, with most of it coming from recommendations.

Péter dealt with me from the first call to launch day, and that’s how every site works. No sales team and no handover. I write the words, pick the photos and build it, and you see your site before you pay.

  • 8+ yearsin the building trade
  • 1st-classdegree in Computing
  • Directyou deal with me only

How it works

How Péter’s site was made, and how yours would be

You don’t need to become a web designer or a copywriter. A short call and some photos of your work, and I handle the writing, design and technical side. You see a rough version early, so you know the direction before I commit to it.

  1. We talk it through

    A short call about what you do, the jobs you want more of, the areas you cover and the work you’re proudest of. Péter and I had ours two days after he messaged, and I sent him a plan the same week.

  2. I build your website

    A few days in, Péter had a link to a rough early version so he could see the direction. Then came the real work: writing the copy, sorting his 500 photos, building the pages in his branding and testing it all. He didn’t have to write a word.

  3. You approve it. I launch it.

    You check it and ask for any changes. Péter’s were the odd wording tweak. Once you’ve approved it, you pay and it goes live.

    If you don’t approve it, you don’t pay.

See your site before you pay

Contact

Want a website like Péter’s?

Tell me a bit about your business, the work you want more of and what you’d like from a website. I’ll reply within 24 hours to arrange a quick call. I’m on site most days, so WhatsApp is often quickest.

If it’s not right, you don’t pay. That’s how sure I am.

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